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At the beginning the owner of Dedicated started with an environmental retail chain back in 2006 and realized that there were no sustainable brands with flavour, in terms of graphics or relevant collaborations. So he created Dedicated to fill that gap.

And despite all the talk about fashion becoming sustainable, this is still an industry built on inhuman working conditions, pollution, and toxicity. And the textile sector now accounts for 8-10% of global Co2 emissions.

They want and succeed to show that fashion can be done differently. In touch with nature. Fair & responsible. And without the use of toxic pesticides or chemicals. It's just a matter of mindset and seeing the bigger picture. Today they are working with GOTS and Fairtrade certified cotton, GRS recycled polyester and natural fibers such as Tencel Lyocell.  

And by collaborating with photographers, illustrators and artists from all over the world they are able to give us unique, fun and diverse collections.
 The strong and daring messages printed on their Tshirts are a call to take action against the problems our society is facing.

 Support Your Local Planet / DEDICATED 
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